Friday, May 6, 2016

Changes in Clubs and Membership

As most Northern climate Lawn Bowls Clubs are in their first month or weeks of club activities, there is an important to understand that our Clubs and Membership is changing.  But is it increasing or decreasing.  If like most Clubs you are into new member recruit-
ment then you are publishing in the local newspaper.
Do you help the newspaper by supplying a photo or two with bylines and even suggest a sort of news article ?

The following is the news reporting which goes with the news at right, it is well done and I list it here in the blog, as an attempt to suggest a good writing which will catches the reader's attentiion and extends an exciting  invitation to them to come out to your club for the next Open House. Remember, every spring a lot of sports lose members who want to try something different and interesting.

Remember, often News  journalist or article editors/writer are not knowledgeable inall  the sport and your supplied copy becomes a source of creating a great article.

  • by  Emanuel Sequeira - Penticton Western News
  • posted May 5, 2016 at 2:00 PM— 

  • Lynda Maxwell has driven past the Penticton Lawn bowling Club more than a few times and wondered about the sport.
    “I have driven by a million times and it looks fun,” she said, praising the instruction of Stewart Bruce, who was helping herself and a couple other people learn to bowl.
    “It’s a lot to absorb,” she added.
    It’s also been even more fun than she expected and she had a positive feeling about becoming a member.
    Members of the club put Maxwell and others who attended the open house through different stages. The first was measuring their hands for the proper bowl size. Bowls range from 00 to six in size. They are also instructed on the bias, learning to use an in or outturn of the bowls. There is also learning how to pick up the bowl, hold and deliver it. In other phases, people learn about mat placement and how to throw the jack (white ball). The point of lawn bowling  is to get the bowl as close to the jack as possible. As president Larry Bechard said, there is strategy involved.
    The club attracted 20 people in the first hour of the event.
    “This is a good turnout from previous years,” said Bechard, adding the sunny weather with a light breeze gave them excellent conditions.
    After the newcomers went through the stages of learning, they played mini games with the members.
    John Prier, a member of 14 years, said he loves everything about the game.
    “The camaraderie, the act of bowling,” said Prier. “It’s a good sport. It’s easy to learn, but takes a lifetime to master.”
    “It’s a social,” said Bechard.
    The Penticton Lawn bowling Club season goes until the end of September and they have one large tournament on Sept. 23. Last year they had 25 teams and this year they hope to break 30. The club also holds smaller tournaments and have league play, as well as evening matches.
    The club is located on 260 Brunswick Street, where it has been since 1929. The 80-year-old club has another open house on May 7 from 1 to 3 p.m.

    It is clear from this writing that this journalist did not do a 5 minute stop at the club but actually tried the instructions.  It sort of suggest what sort of reporting can be achieved if you as a club executive take time to make the press welcome.


    Also there is usually some sort of news of a club member which is worth reporting in the local paper as an introduction to the club's new season. An example in the Chronicle Herald of Halifax, N.S. about Cameron LeFresne, recently represented Canada at the world junior championship in Australia.

    Next few Blogs subject  - Here in Canada, the year 2016  will be the year for promotion of Lawn Bowls to the handicap and  the Visual Impaired (VI), as  our  National Organization, (Bowls Canada Boulingrin)  commits itself to expanding membership of  Lawn Bowls Clubs.
    Or maybe I should say "attempt to expand" as it is going to be tough changing members attitudes and opening doors. There are a lot of good reasons to look toward these individuals as long term club members.

    At the last BCB meeting in preparation for 2016 it was  proposed (I am advised) that provincial (regional) organization study and develop Blind and even Handicap Lawn Bowls. Recent contact with my provincial (regional) organization tells me that they have delegated this promotion to an executive member.

    The next Blog "Why VI and Handicap helps the Club" will suggest the important to all club members to embrace this new direction of membership as necessary for the survival and health of your Club.

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